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Results: In-Text Ads Experiment

A few days ago, I got an idea to run an experiment to see if in-text ads provide similar click-through rate as other forms of advertising. Although personally I am not a big fan of in-text ads, I thought it would be interesting to see if they can provide some revenue for my site.

Experimenting with In-Text Ads

For the month of April, I will be trying out Kontera In-Text advertising. Since their ads are somewhat unusual by being placed within the text of each post, I want to see if there are any notable differences in CTR and total earnings, between In-Text advertising and conventional banners.