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The other day I ran into Jim Karter’s post explaining his link-building strategy.
It caught my eye for a number of reasons, first of all it looks like a very well structured, systematic process. He clearly explains what he is doing from day 1 to day 180 and later. Secondly, it involves a number of different actions, which together result in higher rankings. Finally, his fairly slow, time-consuming method seems all the more credible to me.

1. He starts with a single 500 word page with a few links to related wikipedia content. This apparently will help the search engines assign correct category for the site.
2. After about a month, he adds 5 more pages with deep links to each one of them from 4 different sources: directory, blog, social networking site and fourth, unspecified site.
3. A month later he expands his site to 100 pages with external links pointing to each one of his pages.
4. On day 90 he begins to submit his site to 1,000 free directories.
5. On day 120 he adds 3-way links.
6. Day 150, he adds 100 more pages of content, with a single incoming link to each one of the newly created pages. He also does 20 article submissions for backlinks.
7. On day 180 he submits his site to paid directories.
8. According to Jim, it takes about a year for the site to reach its full potential in terms of traffic and revenue generation.

As you can see this is a well structured, systematic approach, not some get-rich-quick scheme.

I am very curious to find out if this process will work out for me. On May 1, 2008 I will begin my longest experiment to-date. It will actually be two experiments where I will start two web sites, one following Jim’s rules and the other will follow a slight modification of his strategy, which I will explain in my future posts.

I want to make one thing clear, I am not trying to disprove Jim’s strategy, I am simply running an experiment to see if his strategy will work best or if there is perhaps another equally successful method of building a web site.

Read Jim’s post

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