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What’s the CTR from a website with a different niche?

Sat, Apr 5, 2008

Experiments, Web Traffic

For some time now, I wanted to see what kind of click-through-rate can be achieved from ads placed on websites with a completely different niche.  Knowing what kind of CTR to expect from this arrangement, I may be able to find inexpensive ads on sites that are completely different from mine. 

Although not all traffic is created equal, visitors who came to a site with an ABC niche and clicked on my ad promoting DEF, are likely to be interested in what I have to offer, if they weren’t, they would not click on the ad.

I had this experiment sitting at the back of my head for some time now, but I never got to it.  Until one day I ran into TheSocialMillionaire.com and thought to myself - what an interesting concept!  First of all, the site’s owner clearly explains that he wants to make money with it, a million dollars to be precise.  He is not bluffing or giving some kind of a bogus story to get your money.   He does not want to take your money with nothing in return, he is selling keywords starting at $5, once you buy it, your link will remain on his site indefinitely.   I really like it when a one-time payment gives you the opportunity of getting traffic without an expiration date.  You are almost guaranteed to get your money back at some point.

I liked his idea so much that I decided to run my experiment using his site.  I placed his ads on my web site.  The two sites are completely different.  My site is a specialized scientific news site, while SocialMillionaire focuses on website promotion and making money online.

Today I placed the 125×125 button above the fold and will run it for 30 days.  Come back May 5th or 6th for the results.

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