slickhog.com

Having already been subscribed to FeedBurner, I decided to see if their advertising will prove to be cost effective. I bought a week-long run of a banner displaying one of my site’s five most recent posts.

Dates running: February 29 - March 6, 2008

Banner: 468×60

Number of views: 3716

Number of clicks: 12

Price: $25 for a week-long run

Cost per click: $2.08

Click thru rate: 0.32%

Clearly a $2.08 cost per click is expensive for my niche and a CTR of 0.32% is extremely low. Currently, my site gets a CTR in the 3-5% range, a few months ago the average was in the 7% range, so a CTR of 0.32% surprised me, to say the least.

To see if that $25 can be spent better, I will be buying 125×125 banners from a few random blogs. I suspect that any of the blogs that I will choose, should give me a CTR higher than the 0.32% that I got from FeedBurner.